IMOGEN BUTTIMORE

TrueBlend

Branding Project

Overview of the Project

TrueBlend is a branding project that I did in my spare time. I found this practice brief on Instagram, from an account called Brief Club. Brief Club are a group of designers who post weekly fake design briefs for designers to enter into and build up their portfolios. I decided to do this so that I could practice my branding skills and get more familiar with using Adobe Illustrator. I also wanted more content to post on my design social media accounts to show more of a variety of work. For this project, I had to design a logo and a loyalty card for a coffee shop called TrueBlend.

Brand Guidelines

Logo Designs

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Loyalty Card Design

Mockups